Just You Cares | Changing lives through travel

We are passionate and driven to make our vacations a force for good.

We aim to make a positive impact on our customers and the places we visit. We have always made it our mission to make your vacation the experience of a lifetime, but now more than ever, we also strive to make our tours as responsible as possible, to ensure that local communities we visit benefit from tourism and we contribute positively to our local community. We call it Just You Cares.

Community projects

For many years, Just You has been supporting local communities around the world, on many of our tours we encourage our travelers to visit local enterprises, enjoy meals in local restaurants and visit initiatives that highlight and preserve the traditional heritage of the region. For example, we visit the KOTO restaurant in Vietnam, a social enterprise that helps disadvantaged youth to train in the hospitality industry to provide a better future. 

We are continually looking out for new community projects to add to our tours that ensure that Just You travelers are able to travel and see the world with more meaning.

One of our more recent additions includes an insightful visit to the Stax Museum of American Soul Music in Memphis, as part of the America’s Music Heritage Tour. Through this visit, we are excited to support The Stax Academy, a unique learning center that provides at-risk youth with mentorship, high-quality music education and performance opportunities, with a strong focus on the rich legacy and tradition of Stax Records.

These are just a few examples of how Just You adds not just great experiences on solo tours, but supports initiatives that drive meaningful change and create a lasting, positive legacy for future generations to benefit from.

  1. KOTO staff

    KOTO Restaurant

    Discover Vietnam

    KOTO Restaurant is a social enterprise which provides training to disadvantaged children. With over 700 students trained by KOTO (Know One Teach One), and 200 currently enrolled, the project teaches culinary and hospitality and skills to students as part of a two-year programme. As well as working together, the students live together as a community, and taught the important life skills of caring, sharing and empowering to inspire confidence to pursue their dreams. We'll visit the restaurant for a traditional three-course welcome meal.

  2. Chengdu Research Base

    Inspirational China and Yangtze Cruise

    The conservation of the giant panda - China's national treasure - is a long-term and challenging undertaking. During your visit to the research centre you will discover the natural sanctuary for giant and red pandas, and learn about the research into feeding, management and breeding of these much-loved bears. Your visit helps foster continued research into their protection and goes towards the incredible work of increasing their numbers. With over 260 pandas currently in their care, we are whole-heartedly committed to supporting this vital non-profit wildlife organisation.

  3. Justyoucares Sthree cafe

    The Sthree Café

    Sri Lanka: Pearl of the Indian Ocean

    If you join this tour you are helping us support The Sthree Café, which employs women from the local community. It helps increase their income, strengthen their financial independence, and encourages them to become economically empowered. The café provides the women with a fair wage and the skills and training needed to work in the service sector. It serves fresh, vegetarian cuisine and provides a traditional Sri Lankan dining experience.

In partnership with Planeterra

The Planeterra Foundation is a non-profit organisation that turns travel into impact in local communities. Since our partnership with Planeterra began, we have donated a small percentage of our profits to various projects, and on some of our tours, there is the opportunity to visit these projects and social. 

For example, you could enjoy a tour at the Mi Cafecito Coffee plantation in Costa Rica or the learn the about traditional weaving processes in Peru. Learn more about Planeterra and the projects we support in partnership with them here.

Planeterra donations

While not all of our tours visit a Planeterra project, many of our customers have expressed an interest in supporting this charity. We now offer all travelers the opportunity to make a voluntary C$5 per person donation when they book with Just You. For every C$5 donated by our customers, we will match that donation.

Welfare policies

We are continually reviewing our policies, for a number of years we have had our Animal Welfare and Modern Slavery policies in place, but we have recently reviewed our Family Leave policy and have Mental Health trained first-aiders in the office.

Just You is one of the Top 50 UK’s Best Workplaces™ as recognised by Great Place to Work®, the global authority on workplace culture. Best Workplaces™ consistently put people first – not just in terms of looking out for their own employees but also by caring for and supporting their surrounding community and environment. Just You has also been recognised as one of the UK’s Best Workplaces for Women.

This isn’t the end of our journey for our Just You Cares initiatives. We are constantly looking for projects that support communities around the world, support our team with training on new initiatives and policies, and identify ways to just be better.